Business Management: Marketing (B.S.)
Granite State College’s Bachelor of Science degree in Business Management offers students the appropriate breadth and depth of study with a concentration of five courses to pursue other areas of interest in management.
The degree is responsive to the education needs of businesses and includes an appropriate foundation for further graduate study. The outcomes-based program is built upon a foundation of six essential competencies that are integrated throughout the curriculum: critical thinking, effective oral and written communication, applied quantitative analysis, managing in a global environment, ethical practice, and leadership.
Students will have the opportunity to:
1. Apply business management theories related to production and operations, organizational behavior, human resource management, and leadership throughout various functional areas of organizations.
2. Communicate organizational information effectively across an organization through the use of information systems, to a broad spectrum of audiences and in a variety of business situations.
3. Apply quantitative tools and information systems in business analysis and decision-making.
4. Critically analyze, research and articulate organizational strengths and weaknesses in areas such as competitive advantage, operations, human resources, marketing, financial and strategic positioning.
5. Make legal and ethical individual and business decisions based on legalities, evaluation of business sustainability (environmental, socio/cultural, economic, institutional) and ethical practice.
6. Manage and lead to enhance the effectiveness of individuals, teams, and business organizations in a global environment.
Degree Requirements
Minimum Credit Requirement: 120 credits
Minimum Residency Requirement: 30 credits must be taken at Granite State College
A minimum GPA of 2.0 is required for conferral
| Requirements | Credit Hours |
|---|---|
| Requirements General Education Requirements | Credit Hours 40 |
| Requirements Major Requirements | Credit Hours 52 |
| Requirements Open Electives | Credit Hours 28 |
| Requirements Total | Credit Hours 120 |
General Education Requirements
A minimum grade of C is required in all General Education coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.
All General Education requirements, including CRIT 602 Advanced Critical Analysis and Strategic Thinking (4 s.h.) and IDIS 601 Interdisciplinary Seminar (4 s.h.), must be taken prior to the capstone.
| Code | Title | Credits |
|---|---|---|
| ENG 500 | The Writing Process | 4 |
| COMM 542 | Interpersonal Communication and Group Dynamics | 4 |
| COMM 543 | Visual Communication | 4 |
| CRIT 501 | Introduction to Critical Inquiry | 4 |
| Select one of the following: | 4 | |
| Math for Our World | ||
| Statistics | ||
| Pre-Calculus | ||
| Knowledge of Human Behavior & Social Systems | 4 | |
| Knowledge of the Physical & Natural World | 4 | |
| Knowledge of Human Thought & Expression | 4 | |
| CRIT 602 | Advanced Critical Analysis and Strategic Thinking | 4 |
| IDIS 601 | Interdisciplinary Seminar | 4 |
| Total Credits | 40 | |
Major Requirements
A minimum grade of C is required in all Major coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.
CRIT 602 Advanced Critical Analysis and Strategic Thinking (4 s.h.), IDIS 601 Interdisciplinary Seminar (4 s.h.) and all major requirements must be completed prior to enrollment in the Integrative Capstone. Academic Advisor approval is required for registration to be processed.
| Code | Title | Credits |
|---|---|---|
| Major in Business Managment | ||
| Foundational Courses | ||
| MGMT 500 | Principles of Management | 4 |
| CMPL 502 | Excel | 2 |
| APST 505 | Career Development and Planning | 2 |
| MATH 504 | Statistics | 4 |
| Intermediate Courses | ||
| ACCT 511 | Financial Accounting | 4 |
| or MGMT 569 | Budget Management | |
| MKTG 514 | Principles of Marketing | 4 |
| Advanced Courses | ||
| Select two of the following: | 12 | |
| Principles of Economics | ||
| Human Resource Management | ||
| Managing Information Technology | ||
| Legal and Ethical Issues in Business Management | ||
| Operations Management | ||
| Concentration in Marketing | ||
| MKTG 615 | Digital Storytelling and Brand Management | 4 |
| MKTG 617 | Consumer Behavior | 4 |
| Select three of the following: | 12 | |
| Fundamentals of Design | ||
| Writing for Visual Media | ||
| Marketing Research | ||
| Social Media Marketing | ||
| Agile Marketing | ||
| Digital Advertising | ||
| Marketing Design and Usability | ||
| Integrative Capstone: | ||
| MGMT 651 | Integrative Capstone: Industry-Based Internship | 4 |
| or MGMT 660 | Integrative Capstone: Industry-Based Project | |
| Total Credits | 56 | |
Electives
Open electives are courses students will need to take in addition to their general education and major requirements in order to satisfy the remaining credit totals for their programs. Open electives are defined as any credit course offered by the College not already included in the student's general education, major, concentration or minor. Students will need 120 credits total to graduate with a bachelor's degree.