The Bachelor of Science in Digital Communication Design prepares students for the expanding fields of web-based communication and social media as used in business and the public sphere to market products, establish brands, enhance an organization’s presence in the public eye, and support the democratization of society. The program integrates technical and creative disciplines through the study of communication modes, media design, marketing fundamentals, and information technology. The B.S. in Digital Communication Design fosters learning that prepares graduates to make a strategic contribution in public and private enterprises that require the ability to convey messages effectively, manage information appropriately, respond to emerging environments, and employ technology strategically in a digital environment.
Students will have the opportunity to:
1. Express ideas and concepts through the development of digital content.
2. Employ sound design principles throughout the design process.
3. Select and use appropriate technologies for specific media and design objectives.
4. Implement and assess approaches for strategic content creation and development through digital communication.
5. Develop specialized knowledge and skill in a specific aspect or professional practice within digital communication.
6. Apply theories of communication to individuals, groups, and mass media.
7. Employ an understanding of the impact of cultural differences on digital communication design in a global context.
8. Demonstrate aptitude with research methodology and data analysis as these inform the fields of communication and media production.
9. Integrate individual reflection on questions of ethics, privacy, conflict, and citizenship as these inform digital communication and media.
Minimum Credit Requirement: 120 credits
Minimum Residency Requirement: 30 credits must be taken at Granite State College
A minimum GPA of 2.0 is required for conferral
A minimum grade of C is required in all General Education coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.
|ENG 500||The Writing Process||4|
|COMM 542||Interpersonal Communication and Group Dynamics||4|
|COMM 543||Visual Communication||4|
|CRIT 501||Introduction to Critical Inquiry||4|
|Select one of the following:||4|
|Math for Our World|
|Knowledge of Human Behavior & Social Systems||4|
|Knowledge of the Physical & Natural World||4|
|Knowledge of Human Thought & Expression||4|
|CRIT 602||Advanced Critical Analysis and Strategic Thinking||4|
|IDIS 601||Interdisciplinary Seminar||4|
A minimum grade of C is required in all Major and Concentration coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major/Concentration, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.
CRIT 602 Advanced Critical Analysis and Strategic Thinking (4 s.h.), IDIS 601 Interdisciplinary Seminar (4 s.h.) and all major requirements must be completed prior to enrollment in the integrative Capstone. Academic Advisor approval is required for registration to be processed.
A minimum grade of C is required in all Concentration coursework. Students are allowed a maximum of one course overlap between Major/Concentration and Minor Areas.
|Major in Digital Communication Design|
|ARTS 501||Introduction to Drawing||4|
|ARTS 512||Fundamentals of Design||4|
|ARTS 515||Digital Photography||4|
|COMM 504||Web Development I||4|
|COMM 505||Visual Media Production||4|
|MKTG 514||Principles of Marketing||4|
|COMM 601||Trends in Digital and Social Media||4|
|COMM 643||Synthetic Media and the Construction of Reality||4|
|MKTG 515||Marketing Research||4|
|or MKTG 617||Consumer Behavior|
|Concentration in Writing for Visual Media|
|COMM 547||Writing for Visual Media||4|
|COMM 605||Professional Communication||4|
|COMM 648||Writing for Voiceover||2|
|COMM 607||Communication for Training and Performance Improvement||2|
|Select two of the following:||8|
|Social Media Marketing|
|Living in a Digital Democracy|
|Media and Strategic Communication|
|Advanced Visual Communication|
|Introduction to Data Analytics|
|Data Mining, Cleaning, and Visualization|
|Integrative Capstone: Project in Digital Communication Design|
Open electives are courses students will need to take in addition to their general education and major requirements in order to satisfy the remaining credit totals for their programs. Open electives are defined as any credit course offered by the College not already included in the student's general education, major, concentration or minor. Students will need 120 credits total to graduate with a bachelor's degree.