The Bachelor of Science in Digital Media prepares students for the expanding fields of digital communication and social media as used in business and the public sphere to market products, establish brands, enhance an organization’s presence in the public eye, and support the democratization of society. The program integrates technical and creative disciplines through study of marketing fundamentals, communication modes, human- computer interaction, information technology and media design. The B.S. in Digital Media fosters learning that prepares graduates to make a strategic contribution in public and private enterprises that require the ability to convey messages effectively, manage information appropriately, respond to emerging environments, and employ technology strategically in a digital environment.
Students will have the opportunity to:
- Express ideas and concepts through the development of digital content.
- Employ sound design principles.
- Create digital and social media for effective marketing campaign development and implementation.
- Implement and assess strategies for strategic content development through social media.
- Design and evaluate the effectiveness of interactive web sites.
- Select and use appropriate technology for specific objectives.
- Apply theories of communication to individuals, groups, and mass media.
- Integrate understanding of cultural differences in a global context.
- Demonstrate aptitude with research methodology and data analysis as these inform the fields of communication and media.
- Reflect on questions of ethics, privacy, conflict, and citizenship to frame understanding of digital media.
Minimum Credit Requirement: 120 credits
Minimum Residency Requirement: 30 credits must be taken at Granite State College
A minimum GPA of 2.0 is required for conferral
A minimum grade of C is required in all General Education coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.
|ENG 500||The Writing Process||4|
|COMM 542||Interpersonal Communication and Group Dynamics||4|
|COMM 543||Visual Communication||4|
|CRIT 501||Introduction to Critical Inquiry||4|
|Select one of the following:||4|
|Math for Our World|
|Knowledge of Human Behavior & Social Systems||4|
|Knowledge of the Physical & Natural World||4|
|Knowledge of Human Thought & Expression||4|
|CRIT 602||Advanced Critical Analysis and Strategic Thinking||4|
|IDIS 601||Interdisciplinary Seminar||4|
A minimum grade of C is required in all Major coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.
CRIT 602 Advanced Critical Analysis and Strategic Thinking (4 s.h.), IDIS 601 Interdisciplinary Seminar (4 s.h.) and all major requirements must be completed prior to enrollment in the integrative Capstone. Academic Advisor approval is required for registration to be processed.
|Major in Digital Media|
|Choose one of the following||4|
|Introduction to Drawing|
|Introduction to Watercolor|
|Introduction to Photography|
|ARTS 504||Design Fundamentals||4|
|COMM 505||Visual Media Production||4|
|MKTG 514||Principles of Marketing||4|
|SOSC 519||Living in a Digital Democracy||4|
|COMM 504||Web Development I||4|
|ENG 508||The Media and Its Messages||4|
|COMM 605||Professional Communication||4|
|MKTG 515||Marketing Research||4|
|or MKTG 617||Consumer Behavior|
|COMM 601||Trends in Digital and Social Media||4|
|COMM 602||Media and Strategic Communication||4|
|COMM 604||Web Development II||4|
|CMPL 622||Human Computer Interaction||4|
|MKTG 629||Global Marketing||4|
|COMM 651||Integrative: Project in Digital and Social Media||4|
Open electives are courses students will need to take in addition to their general education and major requirements in order to satisfy the remaining credit totals for their programs. Open electives are defined as any credit course offered by the College not already included in the students general education, major, concentration or minor. Students will need 120 credits total to graduate with a bachelor's degree.