The Marketing degree provides a strong foundation in the key knowledge areas of the field. Studies combine essential business courses with specialized learning in such topics as global marketing, consumer behavior, branding, and social media. Graduates will have the opportunity to practice and prepare to deploy creative and data-driven approaches to advance organizational objectives and business strategy.

Students will have the opportunity to:

1. Distinguish the role of marketing within business operations and utilize adaptive learning strategies to address the ever-changing business environment.
2. Apply relevant marketing theories, platform usability, and design for digital marketing.
3. Identify and analyze the role of compelling storytelling in an organization's brand strategy.
4. Demonstrate content marketing development, digital marketing and advertising, and multi-channel communication skills.
5. Collect, review, and analyze consumer and sales data to make informed marketing and financial decisions.

Degree Requirements

Minimum Credit Requirement: 120 credits
Minimum Residency Requirement: 30 credits must be taken at Granite State College
A minimum GPA of 2.0 is required for conferral

General Education Requirements

A minimum grade of C is required in all General Education coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.

All General Education requirements, including CRIT 602 Advanced Critical Analysis and Strategic Thinking (4 s.h.) and IDIS 601 Interdisciplinary Seminar (4 s.h.), must be taken prior to the capstone.

Course List

Code	Title	Credits
ENG 500	The Writing Process	4
COMM 542	Interpersonal Communication and Group Dynamics	4
COMM 543	Visual Communication	4
CRIT 501	Introduction to Critical Inquiry	4
Select one of the following:		4
MATH 502	Math for Our World
MATH 504	Statistics
MATH 510	Pre-Calculus
Knowledge of Human Behavior & Social Systems		4
Knowledge of the Physical & Natural World		4
Knowledge of Human Thought & Expression		4
CRIT 602	Advanced Critical Analysis and Strategic Thinking	4
IDIS 601	Interdisciplinary Seminar	4
Total Credits		40

Major Requirements

A minimum grade of C is required in all Major coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.

CRIT 602 Advanced Critical Analysis and Strategic Thinking (4 s.h.), IDIS 601 Interdisciplinary Seminar (4 s.h.) and all major requirements must be completed prior to enrollment in the Integrative Capstone. Academic Advisor approval is required for registration to be processed.

Course List

Code	Title	Credits
Major in Marketing
Foundation Courses
APST 505	Career Development and Planning	2
CMPL 502	Excel	2
MGMT 569	Budget Management	4
MKTG 514	Principles of Marketing	4
MKTG 515	Marketing Research	4
ARTS 512	Fundamentals of Design	4
Intermediate Courses
COMM 547	Writing for Visual Media	4
DATA 510	Introduction to Data Analytics	4
MKTG 520	Social Media Marketing	4
Advanced Courses
MKTG 612	Agile Marketing	4
MKTG 615	Digital Storytelling and Brand Management	4
MKTG 617	Consumer Behavior	4
MKTG 623	Marketing Design and Usability	4
MKTG 618	Sales Management	4
MKTG 620	Digital Advertising	4
Integrative Capstone:
MGMT 651	Integrative Capstone: Industry-Based Internship	4
or MGMT 660	Integrative Capstone: Industry-Based Project
Total Credits		60

Electives

Open electives are courses students will need to take in addition to their general education and major requirements in order to satisfy the remaining credit totals for their programs. Open electives are defined as any credit course offered by the College not already included in the student's general education, major, concentration or minor. Students will need 120 credits total to graduate with a bachelor's degree.