The Marketing degree provides a strong foundation in the key knowledge areas of the field. Studies combine essential business courses with specialized learning in such topics as global marketing, consumer behavior, branding, and social media. Graduates will be prepared to deploy creative and data-driven approaches to advance organizational objectives and business strategy.
Students will have the opportunity to:
- Identify the activities/issues in marketing that may present ethical challenges and articulate the consequences associated with the unethical behavior.
- Apply relevant marketing theories and models to contemporary marketing issues and professional practice.
- Recognize the role of marketing in today’s global society.
- Demonstrate multi-channel communication skills including oral, written, audio/visual and digital.
- Identify and analyze contemporary marketing problems and situations.
- Collect, review, and analyze consumer and sales data to make informed marketing decisions.
Minimum Credit Requirement: 120 credits
Minimum Residency Requirement: 30 credits must be taken at Granite State College
A minimum GPA of 2.0 is required for conferral
A minimum grade of C is required in all General Education coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.
|ENG 500||The Writing Process||4|
|COMM 542||Interpersonal Communication and Group Dynamics||4|
|COMM 543||Visual Communication||4|
|CRIT 501||Introduction to Critical Inquiry||4|
|Select one of the following:||4|
|Math for Our World|
|Knowledge of Human Behavior & Social Systems||4|
|Knowledge of the Physical & Natural World||4|
|Knowledge of Human Thought & Expression||4|
|CRIT 602||Advanced Critical Analysis and Strategic Thinking||4|
|IDIS 601||Interdisciplinary Seminar||4|
A minimum grade of C is required in all Major coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.
CRIT 602 Advanced Critical Analysis and Strategic Thinking (4 s.h.), IDIS 601 Interdisciplinary Seminar (4 s.h.) and all major requirements must be completed prior to enrollment in the Integrative Capstone. Academic Advisor approval is required for registration to be processed.
|Major in Marketing|
|MGMT 500||Principles of Management||4|
|MKTG 514||Principles of Marketing||4|
|MGMT 566||Organizational Behavior||4|
|MKTG 515||Marketing Research||4|
|ACCT 511||Financial Accounting||4|
|or MGMT 568||Strategic Data Analysis|
|ENG 600||Expository Writing||4|
|or COMM 605||Professional Communication|
|MKTG 520||Social Media Marketing||4|
|MKTG 615||Brand Management||4|
|MKTG 617||Consumer Behavior||4|
|MKTG 618||Sales Management||4|
|or MKTG 616||Service Marketing|
|MGMT 625||Legal and Ethical Issues in Business Management||4|
|MKTG 620||Digital Advertising||4|
|MKTG 629||Global Marketing||4|
|MGMT 650||Integrative: Strategic Management||4|
Open electives are courses students will need to take in addition to their general education and major requirements in order to satisfy the remaining credit totals for their programs. Open electives are defined as any credit course offered by the College not already included in the students general education, major, concentration or minor. Students will need 120 credits total to graduate with a bachelor's degree.