Professional Communication: Business and Strategic Communication (B.S.)
Granite State College’s Bachelor of Science in Professional Communication hones the skills of analytical thinking, compelling writing, effective persuasion, and clear expression to prepare graduates to work in an information-based economy and to be engaged citizens of a media-driven culture. The major is well-suited to students interested in careers or further studies in such areas as public relations, public service, nonprofit advocacy, and corporate communications. Courses provide students the opportunity to study fundamental theory and multiple sectors of practice in the discipline of communication and to prepare to contribute to public and private enterprises that consistently need to convey messages effectively, manage information appropriately, and respond ethically and effectively to opportunities and to crises.
Students will have the opportunity to:
1. Survey foundational theories of communication relating to individuals, groups, and mass media.
2. Create and deploy distinct messages suited to specific audiences and situations, in written, verbal, and digital formats.
3. Compose, design, and deliver targeted and engaging presentations.
4. Identify and respond to complex communication practices and challenges within organizations, and effect strategic improvements thereto.
5. Analyze and critique rhetorical strategies and communication methods specific to cultural and industry norms.
6.Employ an understanding of the impact of cultural differences on communication in a global context.
7.Integrate individual reflection on questions of ethics and citizenship, particularly in digital contexts, to include the personal and professional ramifications of netiquette, digital footprint, and digital citizenship.
8. Demonstrate aptitude with research methods, both quantitative and qualitative, as these inform and are applied in the field of professional communication.
9. Develop specialized knowledge and skill in a specific aspect or professional practice within professional communication.
Degree Requirements
Minimum Credit Requirement: 120 credits
Minimum Residency Requirement: 30 credits must be taken at Granite State College
A minimum GPA of 2.0 is required for conferral
Requirements | Credit Hours |
---|---|
Requirements General Education Requirements | Credit Hours 40 |
Requirements Major Requirements | Credit Hours 60 |
Requirements Open Electives | Credit Hours 20 |
Requirements Total | Credit Hours 120 |
General Education Requirements
A minimum grade of C is required in all General Education coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.
All General Education requirements, including CRIT 602 Advanced Critical Analysis and Strategic Thinking (4 s.h.) and IDIS 601 Interdisciplinary Seminar (4 s.h.), must be taken prior to the capstone.
Code | Title | Credits |
---|---|---|
ENG 500 | The Writing Process | 4 |
COMM 542 | Interpersonal Communication and Group Dynamics | 4 |
COMM 543 | Visual Communication | 4 |
CRIT 501 | Introduction to Critical Inquiry | 4 |
Select one of the following: | 4 | |
Math for Our World | ||
Statistics | ||
Pre-Calculus | ||
Knowledge of Human Behavior & Social Systems | 4 | |
Knowledge of the Physical & Natural World | 4 | |
Knowledge of Human Thought & Expression | 4 | |
CRIT 602 | Advanced Critical Analysis and Strategic Thinking | 4 |
IDIS 601 | Interdisciplinary Seminar | 4 |
Total Credits | 40 |
Major Requirements
A minimum grade of C is required in all Major and Concentration coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major/Concentration, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.
Code | Title | Credits |
---|---|---|
Major in Professional Communication | ||
Foundation Courses | ||
COMM 510 | Communication Theory | 2 |
COMM 505 | Visual Media Production | 4 |
COMM 540 | Persuasive Communication | 4 |
COMM 542 | Interpersonal Communication and Group Dynamics | 4 |
COMM 543 | Visual Communication | 4 |
Intermediate Courses | ||
COMM 602 | Media and Strategic Communication | 4 |
COMM 605 | Professional Communication | 4 |
Advanced Courses | ||
COMM 607 | Communication for Training and Performance Improvement | 2 |
Concentration in Business and Strategic Communication | ||
COMM 565 | Strategic Communication | 4 |
COMM 610 | Managerial Communication | 4 |
LD 600 | Becoming an Effective Leader | 4 |
Select two of the following: | ||
APST 615 | Grant Writing | 4 |
MGMT 566 | Organizational Behavior | 4 |
LD 602 | Leadership Theory | 4 |
MKTG 615 | Digital Storytelling and Brand Management | 4 |
Integrative Capstone: | ||
COMM 650 | Integrative Capstone: Project in Professional Communication | 4 |
Total Credits | 60 |
Electives
Open electives are courses students will need to take in addition to their general education and major requirements in order to satisfy the remaining credit totals for their programs. Open electives are defined as any credit course offered by the College not already included in the student's general education, major, concentration or minor. Students will need 120 credits total to graduate with a bachelor's degree.