The minor in Business and Strategic Communication focuses specifically on communication that is external to businesses and organizations. Extensive consideration is given to an organization’s image: how to define it, promote it, enhance it, and manage it in times of crisis. However, because a solid external image is predicated upon sound internal structure and communication, the "business communication" component of this minor encompasses topics such as: managerial communication, presentations, and leadership.
Students will have the opportunity to:
1. Assess the profound impact of an organization's external image upon its current reputation and future success.
2. Analyze strategies by which organizations establish, promote, and maintain their external image.
3. Identify strategies by which organizations manage their image in times of crisis, and how they rebuild it in the aftermath.
4. Develop knowledge of managerial communication in the areas of leadership, direction, and meetings.