The focus of marketing revolves around the consumer and a minor in marketing will allow the student to identify consumers, evaluate consumer interest, and meet consumer needs and wants through marketing research, consumer behaviors, and customer relations on a local, national, and global level. Students with a minor in marketing can complement their major areas of study with essential skills that provide students with insight into the modern external functional area of business. NOTE: This minor may not be declared with the following majors: BS Marketing or BS Business Management: Marketing.
Students will have the opportunity to:
1. Apply relevant marketing theories and models to contemporary marketing issues and professional practice.
2. Identify and discuss promotional skills and competencies for marketing products, services, and ideas.
3. Analyze contemporary marketing problems and situations.
|MKTG 515||Marketing Research||4|
|MKTG 617||Consumer Behavior||4|
|Select three of the following:||12|
|Social Media Marketing|
|Introduction to Professional Sales|
|Presentation Excellence in Sales|
|Trends in Digital and Social Media|
|Media and Strategic Communication|