The focus of marketing revolves around the consumer and a minor in marketing will allow the student to identify consumers, evaluate consumer interest, and meet consumer needs and wants through marketing research, consumer behaviors, and customer relations on a local, national, and global level. Students with a minor in marketing can complement their major areas of study with essential skills that provide students with insight into the modern external functional area of business. NOTE: This minor may not be declared with the following majors: BS Marketing or BS Business Management: Marketing.

Students will have the opportunity to:     

1. Apply relevant marketing theories and models to contemporary marketing issues and professional practice.

2. Identify and discuss promotional skills and competencies for marketing products, services, and ideas.

3. Analyze contemporary marketing problems and situations.
 

Minor Requirements

Course List

Code	Title	Credits
MKTG 615	Digital Storytelling and Brand Management	4
MKTG 617	Consumer Behavior	4
MKTG 612	Agile Marketing	4
Select two of the following:		8
ARTS 512	Fundamentals of Design
COMM 547	Writing for Visual Media
MKTG 515	Marketing Research
MKTG 520	Social Media Marketing
MKTG 620	Digital Advertising
MKTG 623	Marketing Design and Usability
Total Credits		20